Best Production Guitar?

[sAvAgE]

What is your Favorite Brand of Production Guitar? (Not Custom)
Looking at the aspect of quality and craftsmenship.

For Example

Select Series Jackson, BC Rich, Dean, ESP etc...

I know this used to be a Charvel / Jackson Forum.

so Say the Brand and a couple of reasons why.

So to Clarify. When you shop for a new guitar what is the first brand you look at?